Social Media Schedule

POST UP

This page is for our social media planning and anyone involved in content creation at Clearshot. It’s simple. It’s straightforward. It’s what we do.

Daily Grit Tasks

Engage with local vendors: Comment with real value on their posts, building relationships
DM one couple with a personalized message that shows why you’d be a great fit
Post 1 Story showing your work, your team, or behind-the-scenes

Our Tone & Values

Real & Raw: We’re not here for polished and pretty. Show the real moments.
Bold & Confident: We charge $3,000. Own it.
Grizzly & Gritty: Be unapologetic about our New Mexico roots and rugged approach.
Sacred Craft: The work we do isn’t just a gig—it’s something we believe in.

Our approach

Real - Raw - Ready

We’re about real and raw storytelling, always ready for someone to book at a moments notice. No gimmicks, no fluff. We want to reach couples who get it—the ones who aren’t here for a cookie-cutter wedding film, but the ones who want a sacred, real, and gritty wedding story captured by the right team.

Our goal: Get eyes on Clearshot and book more projects. Whether they're local or from out of state, we want the people looking for quality to find us—and we’ll do that with consistent content and a no-frills approach.

OUR RULES

EVERY PROJECT

Three posts.
Tag all vendors every time.
Collab with the couple at least once.
Collab with a planner or top vendor at least once.
No wedding dates in captions.
Keep visuals clean, covers strong, and captions simple.

POST IDEAS / OPTIONS / INSPO:

HOOK POST
Purpose: reach new eyes fast
Use: teaser clip, reaction moment, hero photo, clean portrait

STORY POST
Purpose: depth, saves, shares
Use: highlight reel or 7–10 photo carousel

VENDOR ENGINE POST
Purpose: vendor reposts and new referrals
Use: venue shots, décor, florals, ceremony setups, lighting, dress details
Best for: building relationships with planners and venues

WHY THIS SYSTEM WORKS
Hook post = reach
Story post = saves + shares
Vendor post = network growth
Collabs = instant exposure to new audiences
Clean captions = visuals take center stage
Vendor tagging = more reposts → more leads

Client Review / Trust Moment

Platform(s): IG Feed, Facebook, Google My Business
Goal: Build social proof with genuine reviews from clients
Post: Screenshot of client’s review + raw footage of their reaction (hug, tears, laughter)
Caption:
“They trusted us from across the country. Here’s why we don’t mess around with the small stuff.”
(Link to booking page)

Personal/Local Roots Post

FRIDAY – Personal/Local Roots Post
Platform(s): IG Story, Facebook, X
Goal: Show our roots in New Mexico, our family, or the crew. Be authentic and relatable, but tie it back to our work.
Post: Behind-the-scenes of Clearshot team (you, your wife, your crew, etc.) doing something personal
Caption:
“This is our dirt. Our kids run on this ground. When you book us, you're not getting a camera—you’re getting conviction.”

That's all folks

This is our weekly workflow. Simple. Consistent. High-impact. Focused on results. If we stay on top of this, we’ll build a real audience that knows who Clearshot is, what we stand for, and how we’re going to capture the best day of their life.