Instagram

• 2 photo/carousel posts

• 3 Reels

• every post shared to story

• 1 story linking to the blog

• at least 1 Reel can point to the full YouTube video
   

TikTok

• 3 short form videos

• at least 1 tied to the blog or featured story
   

YouTube

• 1 full wedding video or long form feature

• 1 vertical cut that points to the full version

• 1 standalone Short
   

Pinterest

• 2 pins pulled from the photo/carousel posts

• both link back to the blog

• short sneak peek in the caption
   

X

• 1 short blog teaser
   

Threads

• 1 short blog teaser
   

Website

• 1 blog that supports the week’s content

• use the same core content across socials when it fits

• link back out to socials or YouTube when it helps
   

The Standard

Use real work first.

Prioritize Behind the Scenes content and recent projects looking for Strong brand moments.
 

Do not overcomplicate it.
Do not chase random trends.
Do not post filler just to stay active.
 

Keep it clean.
Keep it useful.
Keep it on brand.
 

Every week should push people toward:

• the blog

• the full video

• the inquiry page
   

One strong week of content.
One clear system.