The Clearshot Rebuild: Franchise Systems, Mom-and-Pop Soul

By Carlos Silva III

📍 Albuquerque, NM | Photo | Video | Music | Local & Faith-Driven Creative Team

🕒 3 min read

A New Season for Clearshot

We just launched our brand new Clearshot website, and with it, a new foundation for how we serve.

But let’s be clear — this isn’t about a fresh coat of paint. It’s about putting in the time, tools, and systems to make Clearshot something that lasts.

This year, someone asked me:

“How do you want to grow Clearshot?”

And it clicked.

I want Clearshot to operate like a franchise — plug and play, streamlined, repeatable — but to feel like a mom-and-pop. Local. Personal. Familiar. Built on faith and service.

That’s the vision. And we’ve started building toward it.

Why We Needed a Rebuild

For years, I had Clearshot dialed in — but only in my head. I knew the workflow, the gear lists, the client steps — but if I was gone tomorrow, Clearshot would be gone with it.

That’s not a business. That’s a liability.

So we decided to do the work. Rebuild the operations. Get everything on paper. Make it simple enough for anyone on the team to pick up a project and run with it — start to finish.

We leaned into tools like: HoneyBook and Planning Center, WIX, and more. Together we have an undeniabley exceptional foundation for something special.

The Tools That Power the Process

🔧 Planning Center: Church-Built, Business-Smart

Most churches use Planning Center for worship services. We use it to plan weddings, events, video shoots, and music productions.

Each team member can:

• See available gigs

• Sign up for roles

• Access shot lists, timelines, gear needs, creative notes, and Pinterest boards

• Get reminders and updates without the group chat chaos

It brought clarity, confidence, and real ownership to the team.

🤖 HoneyBook: Automated, Branded, Efficient

HoneyBook is our new CRM and booking system. It helps us:

• Send automated emails at every phase — inquiry, prep, post-delivery

• Use templates to stay consistent and professional

• Keep long-term communication alive with anniversary messages, follow-ups, and review requests

• Cut down on busywork and focus on people

Clients feel taken care of. We feel focused. And it all runs while we sleep.

Simplicity Is the Ultimate Upgrade

To us, simplicity looks like this:

• Clear communication

• Minimal gear, always ready

• Easy-to-understand shot lists

• Clean contracts and pricing

• No surprises — just peace of mind

From our website copy to our photo & video services, everything’s built with intention. We show people only what they need to see — no fluff, no filler.

Meet the Clearshot Crew

We're not just contractors. We're local creatives who care deeply about our craft and our community. We all do photo, video, and music, and we all cross-train to make each event better than the last.

• Carlos (👋 that’s me) – Owner. Systems guy. Big picture thinker. I stay asking “why?” so we never get stuck doing things just because “that’s how we’ve done it.”

• Ashley – Lifestyle photographer, mama of the group, and heart behind our maternity, family, and newborn work. She brings warmth to everything she touches.

• Keegan – Our drone operator, now expanding into real estate photography. Quiet killer with a bird’s eye view.

• Jared – Storyteller, and video editor, in pursuit of in bringing a better online presence to local ministry small businesses. Always thinking creatively, bringing fresh ideas and influencing creativity.

• Josiah – Our front-of-house guy. Incredible communicator. Whether it’s a wedding or worship set, he makes people feel heard, seen, and genuinely cared for.

We believe each of us should understand every service deeply — so no matter who shows up, clients get a pro who gets it.

Learn more

Faith at the Center of it All

We're kicking off the lampshades. Everyone on the team is a Christian. And that foundation shapes everything — how we serve, how we treat each other, how we handle pressure.

We believe excellence is worship. And we give God the glory — every time.

What It Feels Like Now

Since the rebuild:

• Bookings are faster

• Clients are clearer

• Team communication is smoother

• Everyone’s showing up more confident

We finally feel like we’re building something sustainable — a business that could grow, multiply, and serve more people without burning anyone out.

Where We’re Headed

We’re working on:

• New training resources for editors and second shooters

• Real estate portfolio expansion

• Even more streamlined onboarding for weddings, events, and church production

Clearshot will always stay local. But we’re building it like it could live in any town, serve any church, shoot any wedding — and still feel like home.

Clearshot was never about just showing up and clicking a shutter. It’s about craft. Service. Clarity.

⚒️ Where Do You Come In?

Clearshot’s growing — not because we’re chasing fame, but because folks like you believe in good work, done right.

So here’s your move:

• ⭐️ Leave a Google review. It’s free, fast, and it matters.

• 📲 Follow Clearshot Productions LLC on socials. Share something that moved you.

• ☕️ Let's get coffee. Ask questions. Teach me somethin'. Let’s sharpen each other.

• 📤 Send 'em our way — a wedding, a church, a new business — we’re ready to serve

You’re not just watching the journey. You’re part of it!

To the pastors, creatives, wedding vendors, and business owners out there:If your systems feel like a mess, there’s a better way. Start small. Ask why. Build it to last.

We’re here if you want to talk shop.

Carlos Silva III

📍 Albuquerque, New Mexico

🛠️ Clearshot Productions LLC

🎥 Weddings | 📸 Lifestyle | 🔊 Music | 🏡 Real Estate✉️ Let’s Chat